Post by sinthiya007 on Nov 7, 2024 11:57:43 GMT 7
The Subject Line is one of the main elements that determines whether your Email is opened , or even noticed in a crowded inbox.
In any case, the first line of copy sets the tone for the communication, and in the case of emails, it's the same as the subject line. The subject line communicates the value of the email's content and encourages the reader to open and read more, and potentially interact with your CTA.
On the other hand, a poor subject line is more than on page seo service just bad, it can contribute to your email being marked as spam, tarnishing your reputation. About 69% of recipients mark emails as spam based on the subject line alone!
Even if your recipients don't mark your emails as Spam, after several sends without any interaction from the recipients, Email service providers like Gmail or Outlook tend to mark your Emails as Spam automatically.
Therefore, well-crafted subject lines increase the likelihood of more opens, which in turn means greater interaction, a greater likelihood of conversions and a lesser likelihood of being marked as Spam.
How to Write the Best Email Subject Lines
So, to write subject lines that bring you good results and increase the performance of your campaigns, you must follow good practices.
1. Get the subject size right:
You will need to do some testing to figure out what length works best for you, but a good subject line should be between 6 and 10 words long.
A few more or fewer words won't affect your results much, but too many words will be a problem.
2. Avoid spam words, special characters and writing in all caps.
If you want to maintain your domain's reputation and stay out of the Spam folder, don't do this. These are some of the main reasons why emails are marked as Spam.
Some of the spam trigger words are:
0% risk
100% free
Cheap
Buy now
Make money
It's not Spam
Offer
Award
Zero risk
3. Don't be afraid to use emojis
There are still many people who are afraid of using emojis in their emails , however, several studies have found that using emojis in subject lines increases open rates, so take advantage of this.
You'll want to be careful, too many emojis will turn into Spam, just as in certain Emails it could be inappropriate.
Also keep in mind that emojis may differ across different email services or operating systems.
4. Remember to use the Pre-Header
Think of the subject line as the title of your email and the preheader as the subtitle.
Use it to complement your subject and give an extra desire to read your Email, for example:
Subject: It's now or never!
Preheader: Only 8 hours left until the Black Friday deals end.
Good subject lines are great, but subject lines that are well complemented with the preheader can give you the best performance for your emails.
5. Use personalization
Use personalization in your subject line by including your subscribers' names. But be careful, don't do this all the time, it will become too repetitive and your subscribers will perceive it as automated, which will make it lose its full potential.
Using the subscriber's location or something of interest in the subject can also be a good option if it makes sense for your business.
In any case, the first line of copy sets the tone for the communication, and in the case of emails, it's the same as the subject line. The subject line communicates the value of the email's content and encourages the reader to open and read more, and potentially interact with your CTA.
On the other hand, a poor subject line is more than on page seo service just bad, it can contribute to your email being marked as spam, tarnishing your reputation. About 69% of recipients mark emails as spam based on the subject line alone!
Even if your recipients don't mark your emails as Spam, after several sends without any interaction from the recipients, Email service providers like Gmail or Outlook tend to mark your Emails as Spam automatically.
Therefore, well-crafted subject lines increase the likelihood of more opens, which in turn means greater interaction, a greater likelihood of conversions and a lesser likelihood of being marked as Spam.
How to Write the Best Email Subject Lines
So, to write subject lines that bring you good results and increase the performance of your campaigns, you must follow good practices.
1. Get the subject size right:
You will need to do some testing to figure out what length works best for you, but a good subject line should be between 6 and 10 words long.
A few more or fewer words won't affect your results much, but too many words will be a problem.
2. Avoid spam words, special characters and writing in all caps.
If you want to maintain your domain's reputation and stay out of the Spam folder, don't do this. These are some of the main reasons why emails are marked as Spam.
Some of the spam trigger words are:
0% risk
100% free
Cheap
Buy now
Make money
It's not Spam
Offer
Award
Zero risk
3. Don't be afraid to use emojis
There are still many people who are afraid of using emojis in their emails , however, several studies have found that using emojis in subject lines increases open rates, so take advantage of this.
You'll want to be careful, too many emojis will turn into Spam, just as in certain Emails it could be inappropriate.
Also keep in mind that emojis may differ across different email services or operating systems.
4. Remember to use the Pre-Header
Think of the subject line as the title of your email and the preheader as the subtitle.
Use it to complement your subject and give an extra desire to read your Email, for example:
Subject: It's now or never!
Preheader: Only 8 hours left until the Black Friday deals end.
Good subject lines are great, but subject lines that are well complemented with the preheader can give you the best performance for your emails.
5. Use personalization
Use personalization in your subject line by including your subscribers' names. But be careful, don't do this all the time, it will become too repetitive and your subscribers will perceive it as automated, which will make it lose its full potential.
Using the subscriber's location or something of interest in the subject can also be a good option if it makes sense for your business.