Post by lizakhatun1122 on Oct 30, 2024 15:47:36 GMT 7
Sometimes I think that we put all our effort into promoting our brand strategy in online channels, forgetting, for some reason or another, about offline channels. That is why I am going to suggest an online and offline branding strategy to promote your brand image.
Throughout the year we can find all kinds of online marketing and social media events that cover practically the entire geography of Spain. The vast majority of these events are held in person, but there are more and more that encourage the online model, and launch a hybrid of in-person and online simultaneously, something that I consider to be very successful, especially considering the times we live print.
How do we choose the best events to improve our brand image?
There are those who think that by attending a conference you will do networking and thereby improve your brand, but this is not the case, and this happens because the best places to talk with other professionals are outside of conference hours and outside of the physical space where the event is held. The best places to talk with other professionals are usually lunch, dinner or having a few beers informally.
Reasons to attend a conference
1.- Learning
This is perhaps the most important and one of the main reasons why we attend a marketing conference. We expect some speaker to pull a trick out of his sleeve and reveal all the secrets of his success, but we have to be realistic: there are no tricks in marketing.
2.- Networking
You really won't be doing any networking during the hours that conference talks last. The breaks for a pastry or a coffee are so short that you only have time to say hello, my name is so-and-so, let's see if we have time to eat this croissant before the next conference starts.
If your goal is to network, don't choose marketing on page seo service events based on their speakers, but rather choose those who support the real spaces so that networking flows in a more natural way.
3.- Accreditation
I don't understand why all intents of a marketing event such as a conference are not given personal accreditation. Wouldn't this be a great way to improve the brand strategy of the conference and of the attendee? I think that in this case it is an unfinished business and something that many marketing conferences in Spain need to improve.
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4.- Devirtualization
This is something that I think all online marketing and social media professionals would really like to do, since we sometimes spend many hours talking to people through social networks, so we really want to meet them in person and devirtualize them.
5.- Diversity of topics
Normally, very different topics are discussed at a conference, which is very enriching for the attending.
In just a few hours we can receive information from many areas of marketing and social media.
What do I need to bring to a marketing and social media conference?
1.- Many business cards
Conferences are a hotbed of card swapping, and if you don't have a card you look like a weirdo who is outside of this relational madness.
2.- Mobile/Ipad with Internet connection
One thing that many marketing conferences suffer from is that the internet connection often fails at times, so it is important that your mobile device's connection works well so that you can promote the event through social networks.
3.- USB Power Charger
It is normal that before the end of the morning your mobile phone will be about to succumb and perhaps you do not have a plug at hand to charge the battery, so it is advised to bring your own USB power charger , so that it can recharge your mobile device and last the 2nd Round in the afternoon.
4.- Comfortable briefcase
A conference is not like a plane where you can take huge suitcases. I recommend that you take the minimum necessary and that you feel as comfortable as possible throughout the event.
5.- A lot of courage
Don't be afraid to approach any professional to chat and exchange views on any topic, and don't be afraid to invite them to your blog or to do an interview, this is your moment to convince them ...
If you are still not sure which online marketing events you want to attend, here is a list of some that I will attend as a speaker, guest or teacher:
#1 TweetChat: How to Increase Your Blog Traffic in a Short Time
twitter chat helloemrush
In this online event on Twitter I'm going to tell you how I managed to go from 30,000 to 90,000 visits per month to my Blog in just a few months.
I assure you that there are no tricks or strange things, just a lot of work, effort and above all a lot of passion and respect for the Blogger world.
To follow the event, just follow the hashtag #holasemrush on Thursday, October 15 from 6 to 7 pm, Spanish time.
More information from the Tweet Chat
#2 Inbound Marketing Day Congress Barcelona 2015
inbound marketing congress
On October 27th I will be speaking at the Inbound Marketing Day Barcelona 2015 Congress. My presentation will be about “Social Media Strategy to Attract Visitors that Convert.”
I believe that Social Media is a powerful channel through which we can attract quality traffic as long as we use a successful Social Media strategy. In this presentation I will explain what are the best actions to take to get a quality social audience, and what common mistakes we have to avoid. The decision of the content we publish on our Blog must be totally linked to the social strategy. Do you know how to get quality traffic from Social Media?
More information about the Inbound Marketing Day Barcelona 2015 Congress
#3 Master in Digital Marketing Management
master in digital marketing management
A digital marketing master's degree that begins next November and where you can study with the best online marketing and social media professionals in Spain. The master's degree is taught in two methods; in person in Malaga and online from anywhere in the world.
What sets this digital marketing master's degree apart from others we can find in Spain is;
Faculty with extensive practical experience in the subject.
A very practical approach to providing students with the necessary tools to drive any future project.
Up-to-date content. We all know how fast-paced the world of marketing is and how much it changes in just a few months, so it is essential that the content of the master's degree is as up-to-date as possible.
More information about the Master in Digital Marketing Management
#4 Diploma in Digital Marketing 4.0
digital marketing 4.0 diploma
A digital marketing diploma from the Universidad San Martín de Porres in Peru where I teach module 4 “Strategies, Commercial Management and ROI of Digital Marketing”. It is an online degree and the first one I have done at an international level, so I am taking a leap to a continent that I love and that I visit very often, mainly when I travel to Colombia, a country that I find fascinating.
Now I would like you to tell me which online marketing events you would like to attend in the coming months.
Do you think marketing events can be a good brand strategy?
What do you think about Tweetchat?
Throughout the year we can find all kinds of online marketing and social media events that cover practically the entire geography of Spain. The vast majority of these events are held in person, but there are more and more that encourage the online model, and launch a hybrid of in-person and online simultaneously, something that I consider to be very successful, especially considering the times we live print.
How do we choose the best events to improve our brand image?
There are those who think that by attending a conference you will do networking and thereby improve your brand, but this is not the case, and this happens because the best places to talk with other professionals are outside of conference hours and outside of the physical space where the event is held. The best places to talk with other professionals are usually lunch, dinner or having a few beers informally.
Reasons to attend a conference
1.- Learning
This is perhaps the most important and one of the main reasons why we attend a marketing conference. We expect some speaker to pull a trick out of his sleeve and reveal all the secrets of his success, but we have to be realistic: there are no tricks in marketing.
2.- Networking
You really won't be doing any networking during the hours that conference talks last. The breaks for a pastry or a coffee are so short that you only have time to say hello, my name is so-and-so, let's see if we have time to eat this croissant before the next conference starts.
If your goal is to network, don't choose marketing on page seo service events based on their speakers, but rather choose those who support the real spaces so that networking flows in a more natural way.
3.- Accreditation
I don't understand why all intents of a marketing event such as a conference are not given personal accreditation. Wouldn't this be a great way to improve the brand strategy of the conference and of the attendee? I think that in this case it is an unfinished business and something that many marketing conferences in Spain need to improve.
4.- Devirtualization
This is something that I think all online marketing and social media professionals would really like to do, since we sometimes spend many hours talking to people through social networks, so we really want to meet them in person and devirtualize them.
5.- Diversity of topics
Normally, very different topics are discussed at a conference, which is very enriching for the attending.
In just a few hours we can receive information from many areas of marketing and social media.
What do I need to bring to a marketing and social media conference?
1.- Many business cards
Conferences are a hotbed of card swapping, and if you don't have a card you look like a weirdo who is outside of this relational madness.
2.- Mobile/Ipad with Internet connection
One thing that many marketing conferences suffer from is that the internet connection often fails at times, so it is important that your mobile device's connection works well so that you can promote the event through social networks.
3.- USB Power Charger
It is normal that before the end of the morning your mobile phone will be about to succumb and perhaps you do not have a plug at hand to charge the battery, so it is advised to bring your own USB power charger , so that it can recharge your mobile device and last the 2nd Round in the afternoon.
4.- Comfortable briefcase
A conference is not like a plane where you can take huge suitcases. I recommend that you take the minimum necessary and that you feel as comfortable as possible throughout the event.
5.- A lot of courage
Don't be afraid to approach any professional to chat and exchange views on any topic, and don't be afraid to invite them to your blog or to do an interview, this is your moment to convince them ...
If you are still not sure which online marketing events you want to attend, here is a list of some that I will attend as a speaker, guest or teacher:
#1 TweetChat: How to Increase Your Blog Traffic in a Short Time
twitter chat helloemrush
In this online event on Twitter I'm going to tell you how I managed to go from 30,000 to 90,000 visits per month to my Blog in just a few months.
I assure you that there are no tricks or strange things, just a lot of work, effort and above all a lot of passion and respect for the Blogger world.
To follow the event, just follow the hashtag #holasemrush on Thursday, October 15 from 6 to 7 pm, Spanish time.
More information from the Tweet Chat
#2 Inbound Marketing Day Congress Barcelona 2015
inbound marketing congress
On October 27th I will be speaking at the Inbound Marketing Day Barcelona 2015 Congress. My presentation will be about “Social Media Strategy to Attract Visitors that Convert.”
I believe that Social Media is a powerful channel through which we can attract quality traffic as long as we use a successful Social Media strategy. In this presentation I will explain what are the best actions to take to get a quality social audience, and what common mistakes we have to avoid. The decision of the content we publish on our Blog must be totally linked to the social strategy. Do you know how to get quality traffic from Social Media?
More information about the Inbound Marketing Day Barcelona 2015 Congress
#3 Master in Digital Marketing Management
master in digital marketing management
A digital marketing master's degree that begins next November and where you can study with the best online marketing and social media professionals in Spain. The master's degree is taught in two methods; in person in Malaga and online from anywhere in the world.
What sets this digital marketing master's degree apart from others we can find in Spain is;
Faculty with extensive practical experience in the subject.
A very practical approach to providing students with the necessary tools to drive any future project.
Up-to-date content. We all know how fast-paced the world of marketing is and how much it changes in just a few months, so it is essential that the content of the master's degree is as up-to-date as possible.
More information about the Master in Digital Marketing Management
#4 Diploma in Digital Marketing 4.0
digital marketing 4.0 diploma
A digital marketing diploma from the Universidad San Martín de Porres in Peru where I teach module 4 “Strategies, Commercial Management and ROI of Digital Marketing”. It is an online degree and the first one I have done at an international level, so I am taking a leap to a continent that I love and that I visit very often, mainly when I travel to Colombia, a country that I find fascinating.
Now I would like you to tell me which online marketing events you would like to attend in the coming months.
Do you think marketing events can be a good brand strategy?
What do you think about Tweetchat?