Reasons not to invest in Social Ads without being a digital

Surely, if you have been managing advertising on your business's social networks for some time now, you're probably wondering why they aren't working. Do you really know how to design a Social Ads strategy, how to target your audience, or how much and where to invest? Have you been investing a lot of time and money in advertising and haven't gotten the results you expected? We're going to give you some reasons not to invest in Social Ads without being a digital expert and why you should delegate this complex task.



The truth is that advertising on social media works, and works very well. In fact, it is estimated that approximately 20% of leads (potential clients) come from social media. It has also bulk email campaigns been proven that they produce a very high return on investment.



You are not investing enough time

When you are in charge of your small business or SME, it is impossible to dedicate the time that social networks require. You should not invest in Social Ads if you have not first designed a good advertising campaign. This is something that an expert will do and regardless of what you pay for this service, you will save time and money in the medium-long term.



Are you up to date with algorithms? You should not invest in Social Ads without being a digital expert

At some point, after a lot of trial and error, changing parameters and formats, you found the key and your advertising campaigns started to bear fruit. Suddenly, the advertising structure and strategy has stopped being successful and you don't know why. Search engines and social media platforms change their algorithm quite frequently , so you must stay up to date to know what they reward and what they penalize.



This is another reason why we recommend not investing in Social Ads if you are not an expert and do not have time to constantly update your training. A marketing agency, however, will provide you with optimal service, with experience, updated tools and total dedication.







Do you analyze the results of your campaigns?

Something fundamental to know how you are doing is to analyze the metrics that bounce from your Social Ads campaigns. Information is power, the data provided by each platform, at the end of the campaign or even in real time, is essential to optimize the strategy . An expert will get the most out of that information and will know when, how, where and how much to invest.



If you are also neglecting copywriting, image optimization, not defining your audience well or ignoring engagement, you should not invest your valuable time and money in Social Ads.



If you want us to make some recommendations and advice for your business, contact us without obligation! We will analyze your particular case and look at options and strategies so that your business begins to gain the visibility and potential audience that you set out in your objectives.