Post by ivykhan885 on Mar 10, 2024 11:42:08 GMT 7
Travel search via Google was already widespread before the arrival of Covid-19. In times of pandemic, it is increasingly important for a hotel to invest in a good online marketing plan , considering that the guest is increasingly attentive in researching the measures that the various structures adopt to prevent infections. To have a good presence on the web, Google is the tool you can't do without , the engine through which all online user searches pass. In recent years, the Mountain View giant has become increasingly active in the tourism sector, to the point of becoming one of the most important players, on a par with OTAs. It is not yet clear that it can be considered another competitor in the hospitality world with regards to direct bookings. What is clear, however, is that trying to compete with Google is a losing battle, what you can do is try to exploit all the possibilities it makes available to you in your favor.
So let's see which tools cannot be missing from your online marketing strategy . Google My Business listing update Google My Business is a listing that optimizes all of your hotel information, making it easier for travelers to find what they're looking for. The GMB card can be filled in with the address and telephone number of the property, its location on Google Maps, photos, customer reviews and other information regarding the services available in the hotel and its promotions. Last but not least, this Google service offers the possibility of inserting the link to the property's website Australia Telegram Number Data clearly visible button, an aspect that encourages a direct booking. It is therefore a tool not to be underestimated and, what's more, it is completely free. Google Hotel Ads Google Hotel Ads is certainly an effective way to get noticed on Google and Google Maps , allowing customers to start the booking process immediately. Unlike the My Business listing, this tool is not free, but keep in mind that you will only pay when your listing generates a click or booking. Furthermore, the ad only appears when travelers are actually carrying out a search that matches the characteristics of your property. As a result, the percentage of bookings you receive per click will justify the initial investment.
The importance of the website Another fundamental element for managing your presence on Google is clearly the website , which you can customize with constantly updated content, promoting activities and offers through messages chosen by you. Within the site, having a blog is certainly an excellent way to involve visitors with ad hoc and quality content . The ideal is to publish at least one post a week, then sharing it on social networks and with newsletter subscribers. It's also important to make your site mobile-friendly , as more and more people nowadays browse and book directly from their smartphone. Monitoring of the research question SEO should not be underestimated, i.e. the optimization of one's content based on what users are looking for online . It must be kept in mind that SEO is a continuous strategy: search engine algorithms are constantly updated, so hoteliers must always be on their toes if they want to maintain their position. Furthermore, the interest of travelers changes according to the season, so it automatically becomes necessary to choose for your.
So let's see which tools cannot be missing from your online marketing strategy . Google My Business listing update Google My Business is a listing that optimizes all of your hotel information, making it easier for travelers to find what they're looking for. The GMB card can be filled in with the address and telephone number of the property, its location on Google Maps, photos, customer reviews and other information regarding the services available in the hotel and its promotions. Last but not least, this Google service offers the possibility of inserting the link to the property's website Australia Telegram Number Data clearly visible button, an aspect that encourages a direct booking. It is therefore a tool not to be underestimated and, what's more, it is completely free. Google Hotel Ads Google Hotel Ads is certainly an effective way to get noticed on Google and Google Maps , allowing customers to start the booking process immediately. Unlike the My Business listing, this tool is not free, but keep in mind that you will only pay when your listing generates a click or booking. Furthermore, the ad only appears when travelers are actually carrying out a search that matches the characteristics of your property. As a result, the percentage of bookings you receive per click will justify the initial investment.
The importance of the website Another fundamental element for managing your presence on Google is clearly the website , which you can customize with constantly updated content, promoting activities and offers through messages chosen by you. Within the site, having a blog is certainly an excellent way to involve visitors with ad hoc and quality content . The ideal is to publish at least one post a week, then sharing it on social networks and with newsletter subscribers. It's also important to make your site mobile-friendly , as more and more people nowadays browse and book directly from their smartphone. Monitoring of the research question SEO should not be underestimated, i.e. the optimization of one's content based on what users are looking for online . It must be kept in mind that SEO is a continuous strategy: search engine algorithms are constantly updated, so hoteliers must always be on their toes if they want to maintain their position. Furthermore, the interest of travelers changes according to the season, so it automatically becomes necessary to choose for your.