Post by warner123 on Feb 27, 2024 12:25:15 GMT 7
A few weeks ago I talked to you about the Lean Startup approach , describing in this article the 14 rules of the Customer Development process , formalized by Steve Blank . But what exactly is the Lean Startup methodology ? Why is it so important today and what role does it play in encouraging the development of innovation? I'll try to tell you about it, even if probably partially, in this article with the help of those who have studied this area for years and know this topic better than me At the basis of the Lean Startup method The Doers is a very interesting project from Turin by Irene Cassarino, Irene Ameglio and Cosimo Panatta who, starting from experience in the field of interaction design , from prototyping and designing digital services for multinationals, has arrived at the world of startups and small companies emerging with a digital and innovative vocation.
A significant point of reference in our national panorama. The other Uruguay Mobile Number List point of reference, more academic but indispensable for those approaching this world, is Eric Ries ' book , Partire Leggeri (Rizzoli 2012). But let's immediately see what the vision and approach of the Lean Startup method is . The fundamental vision is that the most efficient innovation is the one for which there is a real need by users. Anything that doesn't help quickly satisfy a real market need is a waste. The Lean Startup is based on the principles of Lean Manufacturing, which is the method developed by Toyota in the early seventies in Japan to optimize the production cycle. In general, the fundamental idea common to all variations of the Lean approach is to increase the efficiency of a production process by reducing or eliminating any type of waste: such as, for example, superfluous expenses and activities, or non-essential or premature.
However, it was the entrepreneur Eric Ries, who, with his research and dissemination work, introduced this approach into the world of startup entrepreneurship and in his book "Lean Startup", coined and defined in more detail the term Lean Startup . With this book he manages to gather around this way of thinking and acting a plurality of voices and interpreters, a real movement of action and opinion that puts the startup entrepreneur and his strategies at the centre. With Eric Ries' vision, the principle of waste reduction acquires new shades of meaning: the fundamental vision is that the most efficient innovation is the one for which there is a real need by users. Anything that doesn't help quickly satisfy a real market need is a waste.
A significant point of reference in our national panorama. The other Uruguay Mobile Number List point of reference, more academic but indispensable for those approaching this world, is Eric Ries ' book , Partire Leggeri (Rizzoli 2012). But let's immediately see what the vision and approach of the Lean Startup method is . The fundamental vision is that the most efficient innovation is the one for which there is a real need by users. Anything that doesn't help quickly satisfy a real market need is a waste. The Lean Startup is based on the principles of Lean Manufacturing, which is the method developed by Toyota in the early seventies in Japan to optimize the production cycle. In general, the fundamental idea common to all variations of the Lean approach is to increase the efficiency of a production process by reducing or eliminating any type of waste: such as, for example, superfluous expenses and activities, or non-essential or premature.
However, it was the entrepreneur Eric Ries, who, with his research and dissemination work, introduced this approach into the world of startup entrepreneurship and in his book "Lean Startup", coined and defined in more detail the term Lean Startup . With this book he manages to gather around this way of thinking and acting a plurality of voices and interpreters, a real movement of action and opinion that puts the startup entrepreneur and his strategies at the centre. With Eric Ries' vision, the principle of waste reduction acquires new shades of meaning: the fundamental vision is that the most efficient innovation is the one for which there is a real need by users. Anything that doesn't help quickly satisfy a real market need is a waste.